Education

Milwaukee Area Technical College | Milwaukee, WI | January 2009 – December 2010
Technical Diploma in Web Design | GPA 3.6
Edgewood College | Madison, WI | August 2000 – May 2004
Bachelor of Science in Graphic Design and Art | GPA 3.2

Professional Experience

SignalFire Wireless Telemetry
Marketing Communications Specialist | January 2022-present
Brainstorm and develop ideas for creative marketing campaigns from concept to completion. Assist in outbound or inbound marketing activities (content development and optimization, website updates and maintenance, document translation, advertising, etc.). Communicate with external vendors to execute promotional events and campaigns. Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts. Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail campaigns, video production etc.). Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies. Undertake individual tasks of a marketing plan as assigned. Work across numerous projects with competing deadlines and effectively prioritizing deliverables.

AW-Lake Company [April 2019-January 2022]
Marketing Coordinator | Oak Creek, WI
Production of datasheets, brochures, advertising materials and sales support materials including conception, writing and design for AW-Lake Company, EXACT Dispensing and SignalFire Wireless Telemetry. Coordinated participation in industry tradeshows. Monitored and managed promotional campaigns. Created brand awareness across all social media platforms. Managed, updated and created new website content. Created and managed email campaigns and surveys, managing responses, leads and reporting. Supported all TASI websites including TASI Flow and TASI Group.

The LANG Companies [August 2015-August 2018]
Web Designer | Waukesha, WI
Design Management for email marketing campaigns for prospective and existing customers | Leading and executing visual design and front-end development for e-commerce websites | Design and implement graphics & page content on all web pages | CMS catalog of products/data, including adding and maintaining new/obsolete products | Collaborate with Brand, Channel Marketing, Product Development, Customer Service, Supply Chain and Sales teams as needed to successfully drive e-commerce revenues and company initiatives | Assist in Social Media Marketing | Maintain The LANG Companies corporate site | Digital photography of products for the web

Milwaukee School of Engineering (MSOE) [August 2010-July 2015]
Web Coordinator | Milwaukee, WI
Daily maintenance and updating of MSOE’s Web pages that communicated with, supported and served various communities | Designed and built out new sites and pages | Assisted with recording audio/video on location | Digitally edited and prepared audio/video for distribution on the Web | Assisted in Social Media Marketing plan | Maintained external community | In charge of designing and implementing WMSE website | Assisted in promotions and marketing plan | Campaign management for Local/Live concerts on campus – including posters/social media/email/newsletter

Freelance Multi-Media Designer [April 2003-present]
Designed several company logos, brochures, marketing materials and full websites | Active photographer with experience in family photos, senior pictures, engagement and wedding photos and also live local band photos | Videography experience in weddings, picture slideshows and producing local band videos

BBC Imagewear [November 2008-November 2010]
Graphic Designer | Milwaukee, WI
Designed graphics and logos for t-shirts on consignment

Sign-A-Rama [October 2007-August 2010]
Sales and Design | Milwaukee, WI
Worked with clients to provide them with quality signs and graphics and a high level of customer service | Created logos and designs to suit the needs of each client | Collaborated with production team to ensure each installation or delivery was completed on time | Managed each of my own accounts from ideas, to products, to invoicing and customer satisfaction

Professional Organizations and Leadership

◦Web and Digital Media Design Advisory Committee [MATC]
– Advisory Committee Member
◦Metropolitan Milwaukee Association of Commerce [MMAC]
– Networking Group
◦Business Networking International [BNI]
– Networking Group
– Secretary/Treasurer
◦Metropolitan Builders Association [MBA]
– Sales and Marketing Committee
– Women’s Council
– Women’s Council Historian
– Fundraising Committee
◦FUEL Milwaukee
– Networking Group
◦Business Marketing Association of Milwaukee [BMA]
– Networking Group

Skills

Proficient in Adobe Photoshop/Illustrator/Dreamweaver/InDesign/Flash, Quark Xpress, Flexi Design, Final Cut, iMovie, HTML, CSS, Content Management Systems (WordPress/Magento/dotCMS/Joomla/Drupal), Email Marketing Systems (Emarsys/MailChimp/Bronto) and Social Media Marketing. Growing knowledge in Search Engine Optimization, Google Analytics, PHP, mySQL, and Javascript. PC/Macintosh – Windows/Word/Excel/Powerpoint/Access

Full Resume
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